SAN FRANCISCO, Calif. – TitanMen has launched what the company believes to be the first web-based DVD trade-in program. The program, which allows users to exchange DVDs from any gay adult studio for credit to be spent online, was designed to introduce consumers to the brave new world of digital content.

“This is a great way to reward loyal gay porn consumers and to help them get value from their old gay porn DVDs,” said TitanMedia Vice President of Marketing Keith Webb. “Over the past 20 years we’ve sold millions of DVDs and Blu-rays, and now it’s time to let those millions of consumers get a little something back.

“As the consumer continues to transition from DVD to digital, this is a great way to help them along their journey,” he added.

Consumers who trade in their DVDs via the program will receive credit at TitanMen.com. Details are available at TitanDVD.com.

“I would personally like to thank the millions of consumers who have bought our DVDs and Blu-rays over the past 20 years,” said TitanMedia founder and Chief Executive Officer Bruce Cam. “We truly appreciate your business and want to continue to provide the very best in hot, hardcore gay porn, only now in a new and exciting format.”

TitanMen.com members also receive access to two TitanRough.com. Both sites offer unlimited high-definition streaming; multiple weekly content updates; mobile access via iPad, iPhone and Android devices; and free monthly video downloads.

The DVD trade-in program also benefits affiliates of TitanMen Cash, Webb said. A special tour and graphics are available for promoting the trade-in site. TitanMen Cash pays a 50-percent recurring revenue share.