LONDON — The world isn’t just ready for a truly comfortable gel insole in its shoe — it’s ready for a truly comfortable condom on its cock. So far, even more this year than in the past.That’s certainly the conclusion that SSL International, which wisely not only makes Scholl foot care products, but also Durex brand condoms, has reached.

The company’s sales of Durex condoms and related supplies, including Play lubricants and vibrators, increased by seven-percent during the first half of 2006 compared to the same time period in 2005.

Durex is a big player in the international condom market, holding down 30-percent of it and bringing home $303.516 last year, compared to $277,909 the year prior, primarily from condom sales.

As the world’s citizens are more willing to discuss sex openly, condoms have been successfully marketed at brand loyal adults aged 16 – 24, especially.

Not to be outdone, the Scholl foot care division of SSL International is constantly updating its product line, most recently with Cracked Heel Repair Cream and Freeze Verruca & Wart Remover — both potentially of special importance to the foot fetish market.

SSL International plans an vigorous marketing drive to promote the full family of its body care line, with some analysts observing that it provides a good buying opportunity for investors.