HONG KONG – For many adult site operators, the crossover market of dating and ‘hook-up’ sites represents a major source of advertising revenue. Such ad revenue often isn’t all it could be however, if a company doesn’t take advantage of the geographical breadth and specialized interests of its traffic base.
DPLCash is designed to help sites make more of their international traffic, by offering an optimized portfolio of dating site offers which cover a wide variety of high-converting dating niches and promising international markets.
“DPLCash has over 25 years of combined experience in the dating space and we’ve worked to bring together the best suppliers within the industry to ensure a portfolio of high performance brands,” said Chris Georghiou, Head of Business Development & Acquisitions and a founding partner of Dating Profits Limited, the parent company of DPL Cash. “With a proven history of developing successful and stable brands across multiple online verticals, we believe we know what works. From initial brand research to landing page design and execution we can provide you with all the tools you need to be successful.”
Many of the dating sites and offers featured by DPLCash target older users, or those seeking older partners, with ad creatives tailored to markets like the U.K., Australia, Canada, France, Austria, Germany, Spain and Switzerland in addition to the U.S.
The sites and ad creatives offered by DPLCash enable affiliates to experiment with a variety of approaches to their international traffic, with some resembling the tone and presentation of major mainstream dating sites, while others are geared to appeal to users seeking casual sex and one-night stands, as opposed to a more serious, long-term relationship.
The program offers a large selection of mobile-specific landing pages, in recognition of the fact many modern web surfers browse using their mobile devices almost exclusively, while still providing an ample selection of landing pages and campaigns aimed at desktop users.
To prevent overexposure of the program’s creatives and campaigns, many of the landing pages and campaigns are made available only upon approval by DPLCash, which helps ensure each affiliate is displaying ads which will stand out to their visitors and customers. For select affiliates, the program also offers exclusive dating offers, enabling advertisers to extend deals to their visitors which aren’t available anywhere else.
CPA payouts on free signups to the sites offered by DPLCash range from $1 to over $4, with affiliate payments sent out weekly. Georghiou said keeping its commitment to paying affiliates in-full and on-time is as important to the program as providing quality creatives and detailed reporting.
“In addition to a razor-sharp focus on metrics and results, we pride ourselves in making weekly payments to our affiliates, ensuring cashflow is never an issue and campaigns can run at the optimum times for both affiliates and the network,” Georghiou said. “It’s all part of building a long term, stable and successful partnership with each affiliate.
For more information on the program, visit DPLCash.com or reach out to support@dplcash.com.
