HONG KONG – For many years now, there has been a close, but sometimes complicated, relationship between dating sites and the online adult entertainment industry. No shortage of traffic has been sent back and forth between the two business sectors, with millions in advertising dollars and sales revenue changing hands in the process.
To better take advantage of the crossover interest between dating sites and adult sites – and to leverage the marketing value of getting ads in front of dating site members, in general – the Dating Profits Limited family created DPLAds, a platform the company describes as “a fully flexible and purpose-built engagement and monetization platform developed to help subscription and token-based businesses maximize ROI and lifetime values.”
DPLAds achieves ROI maximization through three core elements to its approach: driving user engagement, conversion rate and other defined KPIs by introducing customized and tailored merchandising campaigns; driving incremental revenues through the advertising of relevant and engaging third party products; and exposing further monetization opportunities, designed specifically to target membership-area traffic.
“DPLAds strives to understand its clients’ business requirements in order to build a custom and complementary framework which works in conjunction with the fundamental goal of generating revenues from the primary products,” said Wacek Warszawa, Partner and Vice President, Sales & Marketing for DPL. “Our company has experience in maintaining an agile approach to adapt quickly and effortlessly in line with the needs of our clients.”
Integrated as a complementary service, DPLAds allows you to run custom ad campaigns that trigger member activities at the optimum time, all in a bid to improve revenues.
“Our proprietary technology helps to drive engagement and improve the conversion rate from free to paying members with tailored and targeted merchandising campaigns,” Warszawa said. “With a flexible and customizable service catering to every step in the user journey, DPLAds covers everything from the key early stage engagement to specific actions within the member rebill cycle.”
Warszawa added that the company has developed strong relationships and “secured agreements with other companies who understand members-area requirements and are able to deliver their services in line with the expectations of the dating site market.”
The DPLAds platform was developed with privacy in mind, so it does not rely on the collection of any user-related data to employ its optimization algorithms. Instead, the platform’s proprietary technology analyzes page views in real time, with no delays and no caching, to deliver its results.
To give its clients added confidence in the platform, DPLAds provides a separate hardware setup for each client, offering full separation of clients, as well as additional redundancy – facts which should bring a smile to the faces of their clients’ CTOs.
Due to its simple and seamless integration, DPLAds can assist companies who are currently unable to dedicate the time necessary to execute a successful merchandising or advertising strategy aimed at dating sites, because their focus is understandably on their primary business.
For more information on DPLAds, please contact info@dplads.com
