BURBANK, Calif. – The redesign and re-launch of Shemale.xxx represents just the first phase in a network-wide revamping, according to the owner of trans company Grooby Productions.

“All our sites have been in need of an overhaul and a new [content management system] to bring us up to date,” Steven Grooby said. “When we decided on using Elevated-X last year, we knew we had a big job in hand. Shemale.xxx was our natural choice for the first site to change, as all the content is already standardized. Even so, there was a massive amount of manpower involved.”

Shemale.xxx’s update includes enhanced navigation, search functions and mobility. Now, the site may be accessed on any tablet, mobile device or PC with greater ease. Multiple billing solutions encourage customers around the globe to sign up.

“I’m extremely happy with the finished website, and we’re already seeing increased sales as people find that the site works incredibly on their phones and pads,” Grooby said. “Our billing partners Payze and Vendo have also reported seeing great feedback.

“We hope to get the other sites switched by the end of 2015,” he added. “It’s a mammoth task, considering some of the sites have more 1,800-plus models and 4,500-plus videos, but I’m looking forward to getting them done.”

Shemale.xxx specializes in American hardcore scenes. Featured performers include Aubrey Kate, Jessy Dubai, Vixxen Goddess, Kylie Maria, Tyra Scott and Honey Foxx.

Affiliates may promote all the sites in the network through GroobyBucks, which pays a 50-percent recurring revenue share.