NORTH HOLLYWOOD, CA – Sex toys and Chad Braverman appear to be all the rage on Sirius Satellite radio.Braverman, the director of product development and licensing for adult novelty manufacturer Doc Johnson, is scheduled to appear live on Sirius Satellite Radio’s “The Jay Thomas Show” Friday at 9:35 am ET. The show will fill the Friday morning drive-time slot for Howard Stern on Howard 100.

Braverman said he intends to provide the scoop on the latest developments in the adult novelty industry.

Braverman also appeared on Sirius’s The Diana Cage Show on Thursday at 11:00 pm ET to talk about (what else?) sex toys. During the one-hour show he highlighted best sellers, new releases like the Belladonna and TitanMen collections, and some old favorites.

The Diana Cage Show airs at 11:00 pm ET on Sirius’ Out Q 109.

Braverman has been instrumental in securing top adult talent for new strategic partnerships in novelty development and spearheads the company’s new product launches. Because of his role on the bleeding edge of sex-toy technology, he said he hopes to be a newsworthy figure in the adult novelty industry for decades to come.

Founded in 1976, Doc Johnson is among the world’s largest designers and manufacturers of adult novelties and sex toys. The company’s catalog of more than 2,000 products includes items for men, women and couples. Among its best-known and best-selling products, according to Braverman, are a line of toys created in conjunction with Vivid Entertainment, the Jenna Jameson line, the Pocket Rocket (which established a trend for discreet “personal massagers”) and the iVibe Rabbit, the first Web-enabled adult toy.

A new compact version of the iVibe Rabbit is scheduled to be released soon.