ATLANTA, Ga. – Adult entertainment brand Dire Desires has announced the launch of the “Desires Brand” clothing line, with the announcement stating Dire Desires CEO Jayy Alexis is “giving his brand a larger presence through curated clothing.”

“People know Dire Desires for the experience behind it,” Alexis said. “Our clothing follows the same thinking.”

In the launch announcement, the company said that after “building Dire Desires around a meticulous approach to production, Jayy now brings that same attention to detail into garments—designed with the customer experience in mind.”

“Desires Brand focuses on premium essentials, bold visual statements and forward-thinking design,” the announcement added. “Rooted in the belief that authenticity is always in style, Desires Brand serves as an equally bold and subtle nod to the parts of ourselves we’re often taught to soften or apologize for.”

According to the launch announcement, every garment is made from American-grown SUPIMA cotton and produced without toxic dyes or formaldehyde, resulting in elevated staples built to hold their structure and wear clean over time.

At launch, the available styles include:

•  Dire Desires Signature Tee — Black: A structured essential cut from premium SUPIMA® cotton with a smooth hand and confident drape. Clean neckline, reinforced construction, and a finish that holds shape through repeated wear.
• Dire Desires Signature Tee — Natural: The same signature fit in a soft, natural tone. Neutral, intentional, and built for versatility.
• Dire Desires Tongue Tee — Natural: A familiar silhouette with a restrained edge. Premium materials paired with an expressive detail for those who appreciate subtle provocation.
• Dire Extra-Long Cotton Thigh-High Socks — Black: Extra-length cotton thigh-highs designed for styling flexibility and staying power. High-retention elasticity maintains a sharp silhouette from wear to wear.
• The D Logo Hoodie — Black: A heavyweight crossover hoodie crafted from organic cotton with a soft French terry interior. Tongue emblem at the front, D logo at the back—balanced, deliberate, and unmistakably Dire.

The announcement added that looking ahead to 2026, “Jayy Alexis plans to expand the brand with additional styles and collections that continue to push boundaries while staying grounded in Desires Brand’s focus on quality, craft, and intention.”

The full Desires Brand catalog is now available at DesiresBrand.com. For more from the new brand, follow Desires Brand on Instagram @thedesiresbrand.