BATH, England – The most recent winner of Lovehoney’s Design a Sex Toy contest “blew away” the judges with her design.

BlowYo, the brainchild of an Australian, is a male stroker that creates the sensations of intense oral sex. Designed with two solid rings at each end of a super-stretchy, twistable sleeve, the product is available four styles, each with its own interior texture: Intense Tickler, Ultimate Bubble, Extreme Wave and Sensation Swirl.

The annual Design a Sex Toy competition invites enthusiasts and designers to create an innovative idea. The winning concept is developed and produced by Lovehoney for retail sales. Trevor Murphy’s Sqweel oral sex simulator won in 2009 and went on to become an international sensation. Sqweel has been featured in movies and on The Tonight Show with Jay Leno and remains a Lovehoney best seller.

BlowYo comes in a plain black container for discreet storage and portability. A special “renewer” powder is available to condition the stretchy TPE material and keep it feeling soft, supple and just like new.

Lovehoney plans to introduce the product at the ANME Founders trade show in Burbank, Calif., July 16-18.

“We are really excited to present BlowYo at ANME,” said Sabrina Earnshaw, Lovehoney’s U.S. sales manager. “It is a revolutionary male stroker; there is nothing out there quite like it which creates the same sensations of intense oral sex.”

For more information, visit LovehoneyTrade.com or email enquiries@lovehoneytrade.com.