DateApp has announced the launch of its next generation dating software which will allow webmasters not only to create their dating portal but to completely alter the site’s member population and workflow, based upon the targeted member’s demographics. “Niche marketing can be extremely cost-effective. For instance, imagine you offer a product or service that’s just right for a select demographic. You could advertise at considerably lower rates than programs for broader audiences. So your marketing budget would go a lot further, allowing you to advertise with greater frequency or to use a more comprehensive media mix”, says Kim T. Gordon, Entrepreneur.com.

Additional features of the dating software include member videos albums, video theaters, gender specific profiling, some multilingual tools, and a patented IM synchronization to allow members to use their choice of popular instant messengers such as MSN, AOL, ICQ, and Yahoo.

The new software took more than 2,000 man hours of coding, a 1,500 pound database server, 17 programmers, coupled with the pressure of having 1,526 current partners awaiting the launch of DateApp 3.0.

“We have been operating in a vacuum over the last 6 months in rebuilding our business model with the right dating technologies, board advisors, and capitalization to increase webmaster conversions by a factor of 5. This is the first of three significant releases over the next 12 months that will provide DateApp with an unfair competitive advantage within the online dating community”, say Lee Markham, VP of Technology.

For more information, contact John-Michael Cataldi at jcataldi@dateapp.com or visit www.dateapp.com.