YNOT – Niched casual-dating sites are cropping up with all over, offering consenting adults all kinds of opportunities to find exactly the kinds of partners with whom they’d like to consent.

Affiliate program DatingGold isn’t about to be left out of the stampede to satisfy the yearning masses. To its current collection of sites specializing in cheating spouses, BBW, no-strings sexual encounters, gay men and BDSM devotees, the company this week added CougarsPlay.com, which presents mature women and MILFs seeking ravishment by younger men … and, in some cases, women.

“Our more general dating sites like AdsForSex.com and xxxDating.com are good for traffic that runs across the board,” said Vice President of Sales and Marketing Alfonsus “AK” Kusuma, “but niche sites are beneficial for affiliates and publishers who are already in specific niche markets.”

DatingGold offers a couple of other sites that present mature women — MILFsHookup.com and CheatingHouseWife.com — but CougarsPlay caters to a younger paying-membership demographic. According to Kusuma, younger men have begun to show more interest in the cougar-cub dynamic, in which the dominant “cougar” woman pursues the younger-male “cub.”

“The demand for a younger age demographic will allow us to work with many publishers and traffic providers that previously didn’t fit well with our sites targeted at older men,” Chief Executive Officer Allan Henning said. “DatingGold is working hard to create products to best monetize our traffic.”

The pay scale on DatingGold sites varies based on a number of criteria, but the program offers pay-per-free-signup, pay-per-single-opt-in, pay-per-membership-sale and revenue-sharing plans. More information is available via [email=affiliates@datinggold.com]email[/email].