CYBERSPACE – Declined credit cards have long been a money pit that webmasters, content providers, and processing companies shovel time and money into with no real hope of return. A professional marriage of sorts between ChargeMeLater (CML) and ElectraCash (www.electracash.com) hopes to change that – for the better.Because CML has developed a federally-approved monetization solution for handling declined credit card transactions, the processing company has attracted a lot of attention, including some belonging to Internet payment processor, ElectraCash. ChargeMeLater’s (www.chargemelater.com) work happens invisibly thanks to a gateway that automatically becomes available when a transaction is declined, providing alternative electronic payment methods through an automated clearing house or regular postal mail via check or money order, thus turning more lost members into active and paying customers whose payments are both legitimate and enforceable.
Consumers get the added bonus of providing minimal personal information and thus maintaining maximum privacy while simultaneously being able to access content otherwise unavailable to them.
Electracash CEO Lee Falls speaks what is on many industry insiders’ minds when he suggests that people “think of how many rejected transactions can be optimized by cascading to the ChargeMeLater payment solution.” Because of the potential for growth and the ready availability of this payment niche, the decision to partner with CML was an easy one for his company, as well as one that he hopes will prove profitable to everyone.
