YNOT – Internet payment service provider CommerceGate has added international currency options to the part of its platform that serves North American merchants. According to a company spokesperson, the addition will allow merchants located in the U.S. and Canada to attract international customers who prefer to pay with something other than American or Canadian dollars.

“Merchants will immediately see the benefits of providing their non-U.S. customers with an increased level of accessibility, familiarity and trust,” said CommerceGate Chief Executive Officer Bjorn Skarlen. “Multi-currency IPSP processing will not only increase product appeal, but will also significantly improve conversion rates in markets outside the U.S. and Canada.

“The internet is a global phenomenon, and it is important to recognize that there is huge potential for growth by customizing your online offering to suit different markets,” he added. “A logical and proven way to do so is to bill your end users in their own currency.”

Skarlen said the move also was logical for a payment processor based in Barcelona and accustomed to dealing with European merchants.

“We have extensive experience in providing multi-currency processing for our European merchants, as their home markets are smaller and they have a continued need for different payment options,” he explained. “We have seen that the U.S. market has become more saturated, and internet penetration is continuing to grow at a fast pace abroad, so it makes perfect sense for U.S. merchants to start offering multi-currency as well. It is a great way to expand the customer base and grow international sales.”

Existing CommerceGate and DHD Media merchants need only contact Client Services to activate the new currency options on their accounts, Skarlen said. No additional set-up fee is required.

For more information, visit Solutions.CommerceGate.com.