YNOT – Virtual gay adult studio CockyBoys’ website has launched with a new look and the first of what the studio promises will be an abundance of new content. In a scene filmed in Montreal and posted earlier this week, performers Pierre Fitch and Wolf Hudson thrust themselves into hardcore action that sets the tone for what is to come, according to the studio’s creative director.“Our new content currently being filmed is very much in the vein of ‘cocky,’” Benny MoreCock said. “Our new mantra while filming is ‘no pain, no gain,’ so literally we are asking the performers to really deliver on that statement, and as is evident in the scene with Pierre and Wolf, they both delivered on that and then some.”

The scene will anchor a DVD entitled No Pain, No Gain, which MoreCock said will be released later this fall.

CockyBoys’ new direction and shooting style put more focus on the dominant-and-submissive dynamic, MoreCock noted. Each scene will feature one obvious top and a willing bottom.

Updates to the website include new member and non-member areas, trailers, videos and interviews. A “video preview” section allows users to sample CockyBoys’ scene collection. MoreCock said the studio takes a great deal of pride in having launched a number of careers by providing members with hardcore gay sex with no pretense, no gimmicks and no themes.

The CockyBoys website is part of the Big Bling affiliate program, which pays 50-percent recurring revshare.