HUNTINGTON BEACH, Calif – Pleasure product manufacturer Sportsheets International will debut 13 new products from its new Midnight line at this month’s ANME (Adult Novelty Manufacturers Expo)-Founders Show, to be held July 17-19 at the Burbank Airport Marriott, in Burbank, CA.
“This show we are featuring the debut of a new trend-setting product line, Midnight,” Sportsheets CEO Tom Stewart said.
Taking it beyond “Twenty Shades of Grey,” Sportsheets combines bling-bling fashion sense with BDSM gear. Couples and play people interested in exploring a variety of intimate arousal are offered a wide spectrum of choices, to suit every budget and fantasy. For fans of equestrian play, they’re adding two originally designed leather crops to their EDGE line at ANME, as well.
“We’ve always been a design leader and we’re capitalizing on what’s hot in the fashion world, and that’s bling,” Sportsheets President Julie Stewart said. “This new collection fits perfectly into the Sportsheets brand of products because the designs are gorgeous and sophisticated, while still priced well. Studs are on shirts, handbags and shoes – so why not on your sex toys?”
With retailers in mind, Sportsheets has created a “good-better-best” product pricing scale, which allows consumers at every level to access products that appeal to them.
“’Good’ being [the] Sex&Mischief line; good quality with basic features, beginner-friendly with 90 percent of the line under $20,” Sportsheets Executive Administrator Joanne Queenin explained. “‘Better’ is our Sportsheets line with upgraded materials, extra features and ‘expandability’ [interchangeable with other Sportsheets products]. ‘Best’ is our EDGE line; superior materials with premium features and increased durability.
“In car speak – it’s the Honda Fit, Accord and Acura,” Queenin added.
Sportsheets also will offer vendors two new plan-o-grams with guidelines and tools to maximize effective in-store display.
Sportsheets also is up for a slew of StorErotica Award nominations: Pleasure Product Company of the Year; Fetish Company of the Year; Marketing Campaign of the Year – “Manbound;” Male Pleasure Product of the Year – The Everlaster Series; LGBT Company of the Year; Luxury Line/Range of the Year – Sexperiments; BDSM Product of the Year – Edge Dragon Whip.
The 10th annual StorErotica Awards will be held the evening of July 18th, at the Expo.
“It’s an honor to be named in these important categories, as our team has worked tirelessly this year to develop our brands’ presences both in stores and in consumers’ bedrooms,” Julie Stewart said. “It’s wonderful to know that the industry has noticed and recognized our efforts. We look forward to celebrating with our friends and colleagues at the show.”
“We are so excited about this upcoming ANME and so grateful for Val and all the folks work so hard to make it a wonderful event for all of us. With the addition of new products, we are thrilled to be expanding our lines and giving our customers more product that is sure to spice up a lot of sex lives and stays within our mission of Keeping Couples Connected®,” she added.
Sportsheets will be in booths 69, 70, and 80 at ANME. To make an appointment, contact the Sales Department at (714) 698-0877.
