LOS ANGELES – Alicia Sinclair, formerly vice president of worldwide sales and business development for Jimmyjane, has started a second pleasure-products company. Le Wand debuted its first creation, also named Le Wand, in January.

Sinclair also is the founder and owner of b-Vibe, a premium brand of anal toys.

The Le Wand rechargeable vibrating massager represents what Sinclair calls “a stylish reinvention of the classic massager.” Like many traditional wands, Le Wand is 100-percent body-safe and features a silicone head and flexible neck. The product produces 10 vibration speeds for up to three hours on a single charge.

Where Le Wand diverges from the other wands, according to Sinclair, is the soon-to-be-available attachments. The Curve and Ripple weighted silicone attachments offer “different styles for different pleasurable palettes,” she said. Spiral and Droplet multi-use, disposable textured covers are available now.

“While historically wand massagers have been marketed as non-sexual devices, Le Wand is fully embracing intimate pleasure,” said Sinclair, a certified sex educator and sexuality coach. “As a sex-positive, female-founded company, Le Wand is redefining the wand massager — a staple pleasure product for women — with premium features, attachments and accessories that will satisfy a wider range of pleasure palettes.”

The product is available in pearl white and gray in sets that includes the wand, one textured cover and a travel case. Each Le Wand carries a one-year warranty.

For more information, visit LeWandMassager.com.