SAN FRANCISCO, Calif. – A Bay Area adult studio has launched an educational project designed to help performers boost their incomes by effectively using online affiliate programs.
“CrashCourse: More Buck for Your Bang” represents the first in a series of monthly workshops designed to educate adult industry veterans and newcomers alike. Created and hosted by Pink & White Productions, the series will address topics including filmmaking skills, marketing strategies and performer advice. Presenters include award-winning filmmaker Shine Louise Houston, iconic performer and educator Nina Hartley, performer Lyric Seal, and award-winning genderqueer performer and marketing pro Jiz Lee.
“So many performers think payment ends with the scene,” said Lee, who serves as Pink & White’s online marketing director and will lead the first workshop. “While it’s true that porn doesn’t pay royalties, almost every pay site or retail store has an affiliate program for webmasters. Sometimes [participation is] as easy as signing up [for the program] and adding a link on your website or tumblr. It doesn’t take much effort to make an extra couple hundred a month on scenes you’ve already done.
Affiliate program participation also “encourages fans to pay for porn and supports porn companies,” Lee added. “I’m surprised more performers aren’t taking advantage of these programs — so I’ve decided to help people learn how.”
The first two-hour More Buck for Your Bang workshop will take place during January at Pink & White’s San Francisco, Calif., studio. Offering an introduction to using affiliate programs, hands-on assistance with online marketing tools and consultation about marketing campaigns and social-media strategies, the workshop is free of charge for all performers who have appeared in a Pink & White production; other adult industry members must pre-register at a cost of $20. Fees may be reduced for those on limited incomes; contact Lee for details.
Pink & White’s affiliate program pays a 30-percent revenue share through CCBill.
