YNOT – With the launch of Over40Housewives.com, affiliate program Channel69Cash has added more cougars to its erotic zoo. The site offers exclusive MILF/mature content, including high-definition video streams of mature first-timers, and is updated weekly.“It is widely known when women hit the big 4-0, their sex drives are in high gear,” a company spokesman said. “Men, on the other hand, no longer have the libido to keep up. It is no wonder housewives get tired of their husbands’ boring dicks and are on the prowl for a good fucking.”

Like the other sites in the Channel69Cash network, Over40Housewives.com pays 50-percent commissions for the lifetime of each member. Promotional tools including free-hosted image galleries, Flash and tube-style galleries, banners, legal tube clips and instant-messenger ads are freshened weekly.

“Channel69cash is dedicated to bringing our webmasters the best possible sites to promote, and Over40Housewives.com is definitely one of them,” said Chief Executive Officer Ami Ben-Niam. “Our mature DVD catalog is one of the biggest and best in the industry, and with the new site, [our catalog] finally has a home on the web.”

The affiliate program currently is in a remodeling phase. Planned or already in the works are a redesign for the website Hot50Plus.com, a series of iPhone applications and increased-payout promotional days.