TEMPE, Ariz. – CCBill has released a new feature designed to simplify merchant-to-merchant offers and circulate traffic.

Merchant Connect builds upon the company’s previous OneClick Network cross-sales solution and associated functionalities by showcasing participating merchants’ listings. Merchants seeking sales opportunities or offering new programs can see what is available from their fellow CCBill clients and click to contact any companies with which they which to work.

“Delivering tools that allow our merchants to achieve more success supports our vision at CCBill,” said Jason Kirk, vice-president of product development. “Using Merchant Connect, our merchants can leverage member bases of other participating merchants and potentially increase their revenue streams through ‘connected’ sales.

“While the Merchant Connect concept is similar to that of the traditional affiliate model, in which partners send traffic in exchange for compensation, one notable difference is that consumers do not need to enter their information again when making a promoted purchase from the other merchant in Merchant Connect,” he added.

An evolution of the OneClick Network, Merchant Connect is easily accessible from within the CCBill Admin Portal. Merchants also are able to register easily for Merchant Connect from within the Admin Portal.

“As things continue to evolve and expand within the marketplace, a key driver of continuing growth for any business is relationship-based sales,” said Gary Jackson, managing VP of sales and internet markets. While partnerships or affiliate arrangements are not necessarily anything new, it can sometimes be difficult for a merchant to discover opportunities in the marketplace with other merchants.

“Thanks to the Merchant Connect portal the process of finding companies with which to work is more streamlined, enabling business relationships to take shape, with the bottom line of ultimately opening up more revenue possibilities,” he said.

To learn more, visit CCBill.com, email the CCBill Merchant Support team or call 800-510-2859.