YNOT – In the wake of California’s burgeoning controversy about condom usage on adult-film sets, Nashua, NH-based condom manufacturer CautionWear Corp. is offering a year’s worth of free condoms to all U.S.-based producers of legal erotica.
Strings are attached, of course. In return, CautionWear wants the studios to make an ongoing, public commitment to a condoms-only policy when filming explicit scenes. A company spokesperson said CautionWear believes condoms will help safeguard the health of models who perform in erotic films.
As the manufacturer of product lines including Classic, PPE, Wild Rose, Black Ice and Iron Grip condoms, the company is, by definition, a firm believer in safer sex for the public at large. CautionWear management believes the adult entertainment industry also has a role to play in encouraging public welfare through its art.
Studios of any size, producing any genre, are eligible to take part in the offer as long as they are based in the U.S. Those who make the public commitment to safe sex on set will be honored via a sustained multichannel marketing campaign planned for online and offline venues throughout 2011.
“CautionWear Corp. is 100-percent committed to the message of safe sex, in any venue, at any time,” said company president Anatoli Baranov. “That includes the actors and actresses in the erotica business. While we firmly believe that individuals always retain the right to choose to use condoms or not, CautionWear determined that removing cost barriers for U.S. production studios to safeguard their human talent via required condom use would be an effective means of spreading the word about the importance of safer sex practices overall.”
Studios may request inclusion in the free-condoms program by [EMAIL=pr@cautionwearcorp.com]emailing[/EMAIL] CautionWear’s public relations department.
