WEST PALM BEACH, Fla. – On Sunday, models and their fans kicked off a special event that will award a total of $5,000 to two lucky live-cam performers at one of the world’s largest live sex sites.

The iFriends Summer Model Contest will select one grand-prize winner and one runner-up from the webcam models with the most active fan base.

“A fun, friendly competition like this stirs a lot of imagination and creativity by the models on iFriends,” said Jaime Joseph, director of email marketing and model liaison. “But even more important is that we love to reward them for it.”

To compete, webcam models must host live sessions starting June 28. The model with the highest collected sales ending Aug. 1 will win $4,000, and the model with the most number of minutes hosted will win $1,000. Contest winners will receive featured website prominence and social media recognition.

The contest is open to all webcam models registered with iFriends.

More than 520,000 webcam models from more than 100 countries have registered and hosted chats on iFriends. According to Joseph, iFriends has awarded more than $15,000 in cash to grand-prize finalists in the past 12 months alone. Models also may earn up to 100 percent of customer spend.

The site’s affiliate program, ClickCash, pays up to $200 per signup or a 35-percent lifetime revenue share. ClickCash also pays $100 for new model sign-ups.