LOS ANGELES – According to founder Susan Colvin, adult toy manufacturer CalExotics puts innovation first. The company’s Embrace and Luxe lines received high-tech additions for Fall 2016.

“CalExotics prides itself on bringing innovation to the market,” said Colvin, who also serves as the company’s chief executive officer. “This is evident from our early days when we introduced our first solar-powered and rechargeable products. We put innovation first and are extremely proud of our newest technology.”

Two of the most popular styles in the Embrace collection have been updated with bold, new colors: The Massaging Rabbit now comes in purple, and the Massaging G-Rabbit is available in pink. Both styles boast rolling pleasure-ball technology, which produces a rhythmic massaging action in the shaft or stimulator. The technology used in the products reportedly does not jam.

CalExotics also added to the color pallet for the Luxe line by introducing ivory and brown styles. Luxe features touch-sensitive technology that matches vibration to stroking depth.

“Luxe is at the top of our sales charts, selling out numerous times,” said Executive Vice President Jackie White. “We added the two new colors to enhance the collection, giving buyers and consumers more variety.”

For information about Embrace and Luxe, along with the rest of the products in the company’s catalog, visit CalExotics.com.