CANOGA PARK, Calif. – Shadow Lane, a nearly 30-year-old adult studio devoted to “the romance of discipline,” re-launched its official website this week. Among the major changes to the property: the addition of its first-ever affiliate program.

ShadowLane.com is all about corporal punishment in the erotic tradition. Videos portraying spanking, caning and other forms of “instructional pain” are available in streaming and downloadable formats. In addition, the site provides an archive of still images, all in a streamlined, user-friendly interface.

“Shadow Lane has been producing best-selling spanking erotica combined with hardcore [sex] since 1986, but now with the expert help of JM Media Partners, our videos are being presented in an accessible and attractive format that will appeal directly to the men and women that share this fetish — one that is rapidly becoming mainstream — but without losing what makes it so erotic and exotic,” said Shadow Lane’s Tony Elka.

The addition of JM’s Porn Purveyors affiliate program will help spread the word, too, Elka noted. The program offers tiered performance payouts of from $30 to $35 dollars per referred member or as much as 65-percent recurring revenue share for promoting ShadowLane.com and 13 other adult websites in uncommon niches.

“We are so thrilled to be working with Shadowlane.com and having it be a part of the Porn Purveyors program,” said adult online veteran John Desjardins, co-founder of JM Media Partners. “The content is incredibly compelling, and we are excited to offer webmasters an opportunity to promote some of the best fetish content available today.”