LAS VEGAS – The second-annual Boobs, Booze & Bowling mixer, set to take place Saturday during Internext Expo, will serve multiple purposes, according to organizers.

First and foremost, the event presents an opportunity for trade-show attendees to unwind — and potentially make new professional contacts — in a laid-back environment. An open bar, live DJ, dancing, late-night snacks, unlimited bowling and pool, random door prizes and sexy entertainment all are part of the deal, thanks to event hosts JuicyAds and Affil4You.

Second, representatives of adult industry trade association Free Speech Coalition will accept donations at the door. All funds collected will benefit the organization’s ongoing legal challenges to 18 USC §2257 (the U.S. federal recordkeeping law) and Los Angeles County’s condoms-in-porn ordinance, Measure B.

“Donations can and will make a difference,” said FSC Chief Executive Officer Diane Duke. “We at FSC want to thank Affil4You and JuicyAds not only for their generosity, but also for helping raise awareness about the important work we do.”

Both of the companies are FSC supporters and proponents of the notion that business needn’t be boring.

“JuicyAds is a top-shelf traffic broker, but we see our role in the adult industry as even more than that,” said JuicyAds founder JuicyJay. “For us, [events like Boobs, Booze & Bowling are] also about doing the things that keep the industry fun to be part of and focused on making progress where it matters most so that everyone can succeed together.”

Affil4You Managing Director Joey Gabra echoed the sentiment.

“Only in the adult industry can you have so much fun with beautiful women, bowling and booze while also benefiting an essential cause that helps the whole business community in an environment perfect for companies to network with each other,” he said. “We’re very proud of our role and really look forward to Boobs, Booze & Bowling each year.”

The event will take place from 11 p.m. to 3 a.m. Jan. 11 in the Penthouse Real World Suite on the 11th floor of the Hard Rock Hotel & Casino’s Casino Tower. For more information or to RSVP, email [email=lifestyle@juicyads.com]lifestyle@juicyads.com[/email] or [email=rsvp@affil4you.com]rsvp@affil4you.com[/email].