YNOT – Bondage Bank, the affiliate program supporting websites produced by fetish studio Twisted Factory, has re-launched with a new NATS backed and new tools designed to increase conversions.
The NATS 4 platform allows the program to better customize its tools and programs for individual affiliates, said Tony Pirelli, who co-founded the studio with Chanta Rose in 2004. He called the more focused Bondage Bank “a natural outgrowth of increased production” at the parent company.
“In the past few months, we’ve really been re-energized,” Pirelli said. “Our traffic and sales are up, our production is up, our enthusiasm is up. Despite the general sluggishness the overall industry has seen in the past few years, our niche is still underserved — and we’re expanding.”
Over the summer, Twisted Factory launched a massive redesign of its three flagship sites: FuckedandBound.com, ChantasBitches.com and CaptiveMale.com. In August, Pirelli hired fetish director The Pope away from Kink.com. The Pope — the force behind popular bondage franchise The Training of O — made a reboot of Fucked and Bound his first priority. Now, he’s turned to promoting the site — which, like all other Twisted Factory products, focuses on authentic BDSM play combined with hardcore sex.
“We’ve launched a new round of ad buys, invested in a expanded marketing campaign and are working closely with affiliates to develop the tools to expand the Twisted Factory brand even further,” Pirelli revealed. “We’ve got the best BDSM product on the market, and now we have the resources and the team to make sure we convert better than any other site, as well.”
Since both Twisted Factory and Bondage Bank are in an expansion phase, additions to the program are in the works. Expect to see flexible payout options, RSS feeds, blogging packs and promotional videos soon, Pirelli added.
Bondage Bank pays a recurring 60-percent share of gross revenues. Affiliate who desire customized promotional materials may request them by email.
