GARDEN CITY, N.Y. – Blush announced the company has rebranded its top-selling Loverboy line as “Coverboy,” which Blush described as “giving the popular collection of dildos and strokers characterized by fantasy men a much-deserved glow-up.”

The products will remain the same in design, manufacturing, UPCs, and price points; effectively, Blush is simply swapping an “L” for a “C” with this branding move.

According to Blush’s announcement, new packaging featuring the Coverboy name is in the works, along with digital assets and retail support tools available in the Blush Brandfolder. The company said that over the next year, Coverboy packaging and branding will be replacing Loverboy, so Blush customers “are advised to make note of in-store and online communication points where this update will need to be made.”

“It’s official: Loverboy is now Coverboy,” said Blush Sales Representative Benny Neff. “We’re excited about this update and how it will even better represent the fun, flirty vibe of Coverboy products. We know how beloved this line is and we want retailers and shoppers alike to rest assured that it is a change in name only. Everything people appreciate about the line will stay the same – these are still the same great products you know and love.”

Coverboy features “dildos and self-lubricating butt strokers designed to emulate the men shoppers might encounter in their daily lives online and in person, including both typical man-on-the-street identities and fantasy personas,” Blush said, calling Coverboy an “alternative to oversized or unrealistic representations.”

“Firm and flexible Coverboy dildos realistically recreate the unique shapes, sizes, and characteristics of human penises, including curved shafts, plump and compact scrotums, stout shafts, and more,” the company added. “Coverboy masturbators are soft, flexible, and filled with sensational textures. Featuring self-lubricating technology and PerfectFlo Air Valve Control, these super-soft TPE strokers are a must-have for retailers.”

For any questions about the Coverboy rebrand, reach out to your Blush sales representative or Blush Sales Manager Nancy Cosimini directly, at nancy@blushlove.com.

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