Blush has proudly launched an expansion of its top-selling Wellness line, a revamp that includes sleek new packaging, a powerful new massager, and the empowering ethos of “Your Sexual Health is Defined by You.” This expansion includes a streamlined merchandising program complete with retail trainings and support tools that equip staff to have the conversations and answer the questions that sexual wellness shoppers bring into stores. Customers can see the expansion in-person and enjoy show specials at the ANME/XBIZ Founders Show, scheduled Jan. 10-12, 2022, at the Marriott Burbank Hotel in Burbank, Calif.

The Wellness line is inspired by users with specific sexual health needs and mindfully created to enhance sexual wellness for anyone and everyone. Products like the Dilator Kit offer options for cancer patients and anyone looking to support their vaginas with gentle and gradual opening and stretching, and the Kegel Training Kit was designed to feel good, improve sexual experience, or relax pelvic muscles. The line also includes thoughtful touches like the G Wave vibrator’s long handle, which is firm and easy to grip for users with arthritis or hand pain.

The newest additions to the Wellness line are the powerful Palm Sense vibe that fits comfortably in the hand; the G Curve G-spot massager curved with a flexible body; and the USB-rechargeable Power Vibe, a petite powerhouse boasting 10 vibrating functions that deliver strong, deep vibrations via a tapered tip for precise and pinpointed stimulation. These new designs join Wellness’s consumer-favorite G Wave Vibrator, a powerful, 7-function, dual-stimulation vibrator with two points of vibration.

“With the Wellness collection, we aim to push forward our mission of creating a sex-positive culture and helping stores promote this important message,” Blush Sales Manager Nancy Cosimini said. “Built on quality, inclusivity, and positivity, we believe that your body is beautiful, unique, and deserving of celebration and pleasure. At Blush, we encourage sex-positive conversations for all people across genders, age groups, and sexual orientations, and we want to reframe traditional dialogues to help reduce the stigma and misconceptions that surround sexual health. This is why consumers and retailers alike love the Wellness collection, and we are thrilled to take sexual wellness to the next level!”

Blush is committed to bringing awareness and visibility to sexual health, and helping retailers reach these same goals. Brand-new displays, video commercials, signage, and more are now available to stores supporting the Wellness line, and customers can look forward to more products joining the line in 2022.

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