When circumstances forced the Southern Pleasures Expo to be canceled at the last minute, Big Will of Sexwork PR didn’t slow down—he doubled down.

Already on the ground in Dallas, Big Will seized the unexpected window and transformed it into a high-impact media run, conducting multiple interviews directly from the host hotel and across the city. Demonstrating adaptability and hustle, Big Will ensured that creators, brands, and partners still received meaningful exposure despite the sudden change of plans.

A major assist came from Bridgette Daniels and her team, who generously provided their space to accommodate interviews. The collaboration allowed Big Will to keep content flowing and creators spotlighted—underscoring the community-first spirit that defines Sexwork PR’s approach.

Big Will also expanded his media footprint with a visit to the Livie Blaine Content House, where he amassed a significant slate of interviews, further amplifying voices across the creator economy. From sit-downs to on-the-fly conversations, the weekend evolved into a robust content capture effort.

Throughout the whirlwind, Big Will was actively promoting his newest sponsor, STD Hero, highlighting the brand’s mission and importance within the adult industry and creator communities.

“Sometimes the best results come when plans change,” Big Will said. “Dallas turned into a nonstop media grind—in the best way possible. We kept creators working, stories moving, and brands visible.”

The Dallas weekend stands as a testament to Sexwork PR’s resilience, collaboration, and commitment to delivering value—no matter the circumstances.