YNOT – BDSM, kink and fetish lifestyle website Wasteland.com has extended its virtual world in a way that allows users to play the roles of characters in E.L. James’ runaway bestseller Fifty Shades of Grey.

In “The Fifty-First Shade of Submission,” members of the virtual-reality world Virtual Wasteland arrive at Christian’s heliport. They choose whether they wish to portray multibillionaire Dom Christian or Ana, a young woman who discovers herself in submission. Once that’s decided, users may play out BDSM fantasies in the Red Room or explore the lavish premises of Christian’s penthouse, seeking other areas that better fit their own kinky scenarios. Music mentioned in the book plays in the background.

Players may set their own pace, exploring the experience at a level that feels safe and comfortable.

Launched in November as a space where enthusiasts and the curious may explore bondage and erotic power exchange in a safe, real-time environment, Virtual.Wasteland.com is believed to be the largest 3D virtual world devoted strictly to the BDSM and fetish lifestyle. Members participate in fetish parties, BDSM film festivals, alternative sexuality workshops, lectures and a host of other activities.

The continually evolving project represents a partnership between Wasteland.com and Red Light Center, Utherverse’s enormous adult virtual world catering to sexual tastes across the spectrum.

“This indeed was one of those ‘lightning bolts over the altar’ moments,” said Wasteland founder and Chief Executive Officer Colin Rowntree. “While waiting for a table to have pancakes at one of the January adult entertainment shows, Utherverse founder Brian Shuster and I — we’ve been friends and done business together since 1995 — literally stumbled on this concept. Wasteland has a very large ‘virtual world’ inside of Red Light Center, but it is an enormous gothic castle, complete with a massive fetish party area, private FemDom rooms and a gift shop, and most of the BDSM play is pretty rough for newcomers to the scene.

“So, we noted that a massive amount of women are now exploring kinky play after reading Fifty Shades of Grey, and the idea evolved on the spot of creating a safe and sane environment for women to ‘scratch that itch’ that is now ignited in them,” he added. “[And we did it] in a way that does not trample on Fifty Shades trademarks. The result is ‘The Fifty-First Shade of Submission’ experience. Yes, it is much like a theme-park ride that allows women and couples to explore their kinky side in a safe and comfortable manner.”

“The Fifty-First Shade of Submission” will debut during the Virtual Wasteland Fetish Party scheduled to take place Friday as part of the Adult Entertainment Virtual Convention.

“The virtual world is a perfect place to play and be interactive in a completely safe environment,” Red Light Center Chief Business Development Officer Anna Lee said. “Those are key elements to those in the BDSM world, so having a virtual world dedicated for this, with the support of Wasteland.com, made perfect sense to build on our platform.”