YNOT – Floggers, clamps, strap-ons and other accoutrements of BDSM play are becoming sparklier, brighter and otherwise “softer” as more style-conscious women embrace the alternative lifestyle, according to a California adult novelties distributor.

[email=beth@sextoydistributing.com]Beth Brown[/email], a senior manager with SexToyDistributing.com, said retailers have witnessed increased interest across the board in products like nipple clamps, but their biggest sellers are products that perform while making fashion statements. Alligator, tweezer and other popular clamp types available in colorful pinks, golds and purples with dangling beads, jewels and charms are tough to keep in stock. Fresh Pink Alligator Clamps by PHS International and Pink Crush Vibrating Nipple Clamps by Trinity Vibes are two popular brands, Brown said.

Floggers, paddles and other sensation accessories also have received makeovers. Ornate handles, colorful accents and sleek styling give the products a sexy edge without compromising performance. The Master Series Dazzling Eminence Flogger (shown above) features a gleaming metal handle and 23 whip tails that provide a range of sensations from tickles to a full-on cracks. The Strict Leather Heart Tip Crop and Icon Brands’ Fashionista’s Glass Riding Crop represent traditional floggers updated with ornate detailing, while the Sex & Mischief Feather Slapper undeniably gives a softer, feminine “feel” to punishment.

In the strap-on arena, delicate redesigns have undertaken a balance between function and form as manufacturers attempt to serve pegging enthusiasts. New harnesses like the Fetish Fantasy Elite Vibrating Double-Delight Strap-on offer slender, yet sturdy, silicone straps in soft colors. Not only are the products more comfortable than previous-generation products, but the minimal design also exposes more of the wearer’s skin.

“It’s fascinating to see trends like these develop and grow, especially when they show rising popularity in categories once considered ‘too kinky,’” Brown said. “Now we’re seeing BDSM items in an array of attractive and eye-catching colors with materials and accents that are irresistibly soft and sensual to the skin.

“BDSM manufacturers have officially found the balance between form, function and fashion, and we’re excited to bring these new designs to retailers worldwide,” she added.

SexToyDistributing.com offers more than 3,000 products from manufacturers including Sportsheets, Fetish Fantasy, Kink Industries, CB-X and Zeus Electrosex. Product lines include leather, rubber, padded, steel and suspension restraints; steel sexcessories including ball weights, stretchers, crushers, shackles and penis plugs; deprivation hoods and blindfolds; vinyl and latex bedding; oversized dildos and plugs, and high-quality impact gear including crops, whips and floggers. All are available for free drop-shipping.