Agelust B2B, a virtual menopause education program for sexual wellness industry professionals, is set to debut in March.
Jessica Jolie Badonsky, a Board-Certified Family Nurse Practitioner and a certified provider through the North American Menopause Society will be delivering the talk which is open to manufacturers and retailers.
“By 2030, the world population of menopausal and postmenopausal individuals is projected to reach 1.2 billion,” she said. “Agelust B2B is a proactive opportunity for sexual wellness businesses to transform the antiquated menopause conversation about hot flashes and loss of libido into a more accurate, thoughtful dialogue.”
Agelust B2B will teach attendees how to successfully integrate the fundamental concepts of menopausal health into sales strategies, product development, and consumer-facing communications. Syllabus components of the 3-hour program include physiology, psychosocial effects, ageism, “menowashing,” product development, retail techniques, and a live Q&A.
According to Badonsky, “Agelust B2B offers a modern framework on menopause education for industry leaders who are invested in understanding the relationship between sex, pleasure and menopause.” She went on to say, “evidence-based insights and solutions are crucial in order to effectively nurture and guide the end user – and sales associates – towards informed decisions throughout the menopausal journey.”
Since 2011, Badonsky has delivered sexual health education for hospital staff and patients throughout the Northeast. In 2012, Badonsky was asked to develop a curriculum on aging and sexuality for the New York Health Outreach senior learning program.
Workshops are slated for March 5, 12, 19 and 28, and are reserved for one business per session. Curriculum will be tailored to the needs of each business. 5-14 seats are available per workshop.
Badonsky will be attending the ANME Founders show from January 9-11 and is available to discuss Agelust B2B in person. To make an appointment, or to book a March workshop, please email hello@agelust.co.
You can find and follow the latest Agelust updates on Instagram @agelust.co and listen to the Agelust podcast HERE.
