YNOT – A renewed charge toward high-definition 3D content in mainstream Hollywood — witness the record-breaking success of Avatar, for example — has not been overlooked by adult entertainment. Southern California’s Bad Girls in 3D is demonstrating at AVN’s Adult Entertainment Expo what the company calls a “turnkey digital 3D viewing system and content subscription service for in-home digital [high-definition] 3D entertainment.”“Adult entertainment is about to push boundaries with the immediate availability of this new technology,” a spokesman said. “As Hollywood celebrates its latest digital theatrical event, it is at home that most people will really experience the 3D revolution — and it’s happening now.”

The potential of 3D adult entertainment was established long ago with the 1969 release of The Stewardesses. The soft-core film played in theaters for more than two years and grossed an astonishing-for-the-times $27 million.

Just last week industry press reported James Cameron’s Avatar grossed more than $1 billion during the first 17 days after the film’s release.

On Jan. 5, both ESPN and Discovery Communications announced plans to begin 3D television broadcasting.

“For several decades, the adult entertainment industry has driven adoption of every significant new entertainment delivery system: the VHS home-video craze in the 1980s, satellite television mania in the 1990s and the present-day internet,” said Lance Johnson of Bad Girls in 3D. “2010 and beyond will be all about 3D. Society’s enthusiasm for 3D films is largely responsible for the record $10 billion in box office revenues in 2009.”

The 3D market is expected to be worth tens of billions in the next couple of years. LG Electronics plans to sell 400,000 3D TVs in 2010 and 3.4 million in 2011. Sony is targeting 3D-related revenue of more than U.S. $11.3 billion during the fiscal year ending March 31, 2013. A recent report entitled “3DTV Market Analysis: Transition from Cinema to Living Room” suggests that in just four years there will be 46 million 3D TVs in existence.

“We want to bring this technology into the home, and we will do this via a hardware ‘bundle’ that will work with streaming 3D adult content,” Johnson said. “We are offering a complete turnkey in-home solution as well as a monthly subscription service. You can log onto to BadGirlsIn3D.com to purchase the complete hardware package and content subscription service. From there, simply turn on your PC, log on to the website, put on the active 3D glasses and enjoy.”

On Dec. 17, the Blu-ray Disc Association announced the release of Blu-ray 3D standards. This paves the way for widespread production of 3D Blu-ray DVD equipment by the major electronics manufacturers in 2010.

“The Bad Girls in 3D equipment bundle is compatible with the Blu-ray specifications and we plan to release our adult content on 3D discs when the consumer equipment becomes available in the next few months,” Johnson said.

Johnson also said his company’s product is different from similar others because of the partnerships Bad Girls in 3D established in order to bring its system to market.

“We’ve partnered with the best active 3D shutter-glass supplier for home theater, because active technology has been embraced by the world’s leading display manufactures like Panasonic, Sony and Mitsubishi,” he explained. “We believe the in-home delivery system we’ve put together is the very best of today’s available digital 3D technology. The system provides a truly astonishing immersive 3D experience at a very affordable price.

“We feel our content and delivery system creates a virtual voyeuristic and participatory reaction from viewers,” Johnson added. “The available Bad Girls in 3D material currently includes solo girl and boy-girl scenes, but we plan to expand the content to satisfy a variety of tastes, particularly for the European and Asian markets. We are aiming to create an intriguing immersive reality for all of our customers.”

The product can be observed in booth 7032 on the AEE show floor inside the Sands Expo and Convention Center in Las Vegas through Jan. 10. For more information, contact Johnson via email.