YNOT – AVN Media Network and Naughty Tweet have entered a joint venture to pursue adult industry marketing opportunities using social media including Twitter, Facebook and MySpace. Naughty Tweet will manage the venture presence on social networks while AVN provides traditional media support through its web and print operations.
According to a joint statement, “The partnership will expand the reach and depth of the social media platforms of both companies’ existing social portfolios, which currently reach more than 200,000 social media followers.”
The joint venture plans to launch a series of initiatives over the coming months, beginning with a “Tweet-A-Day” sponsor program in four distinct verticals which will allow adult industry companies to distribute messages to the Naughty Tweet and AVN social media accounts through a self-service website. The partners expect sponsors to be able to reach general consumers, niche consumers and adult industry businesses to build brand awareness, expand their own social media platforms, distribute information and provide direct links to products and services.
A limited number of “Tweet-A-Day” Sponsorships will be made available on the networks monthly on a first-come, first-served basis.
“Social media plays an ever more important role for the adult industry in reaching a new and previously untapped consumer market in a personal and direct manner,” said Naughty Tweet Chief Executive Officer Pete Housley. “Leveraging the value of the AVN brand and Naughty Tweet’s knowledge and command of adult industry social media, we will find new and innovative ways for businesses to reach consumers as well as other businesses, and to positively impact exposure, growth and revenue.”
For more information, email Housley.
