BINGHAM FARMS, Mich. – An adult advertising network aims to revolutionize the traffic procurement side of online marketing with a new tool that helps ad buyers understand their customers better while improving the performance and profitability of every ad in the network.
Traffic Force calls the system Automated Ad Optimization. The tool uses real-time statistical tracking across all ads on a per-account basis to select the best-performing creatives. The system then automatically increases the appearance frequency of the most productive ads.
“Traffic Force provides 10 billion premium impressions each month, and we understand the importance of ad [click-through ratios] for our clients,” said spokesman Ross. “Displaying the best ads — as dictated by actual customers rather than assumptions — is providing a significant boost for several clients who have started using the system.
“Instead of pausing ads manually and swapping creatives to chase traffic trends on your account, Traffic Force can now do it all for you automatically, increasing or decreasing the visibility of specific ads in your campaign based on their current performance level,” he added. “Better ads, faster response to information, higher CTR and greater profitability — it’s a big step forward.”
Because the best-clicked ads are not always the most profitable, use of the Automated Ad Optimization tool is optional. The automated system may be turned on for ads already in the system or set to track only ads added since a specific date.
It is important for clients to note that in addition to prioritizing ads so the best performers receive the most clicks, the system also automatically discards ads that perennially underperform. According to Ross, the behavior assists clients in understanding their audience and fine-tuning their marketing approach.
