By Stewart Tongue

YNOT – ATKingdom is branching out into the other end of the age spectrum. For 15 years, the company — originally known as Amateur Teen Kingdom — has specialized in young women balancing the perkiness of youth with a nasty side. By assuming management of long-running mature-women niche website AuntJudys.com, ATK has set one foot firmly in the MILF niche.

After redesigning the venerable oldies-but-goodies destination, ATK has rebranded the property ATKAuntJudys.com.

“This is a great addition to our lineup of niche sites,” said ATKingdom owner Kim Nielsen. “The mature-women niche is growing, and we’re happy to get involved with it.

“We’re going to maintain what niche content subscribers have come to expect while growing the site with the addition of new, high-quality material,” he added. “For starters, we are migrating mature-women content from ATKHairy.com into ATKAuntJudys.com, and this bonus content adds value to ATKAuntJudys.com immediately.”

The redesigned site, originally launched in 1998, includes new navigation options to ease members into a new organizational structure. A favorites feature allows viewers to save models, picture sets and videos for later access.

ATKAuntJudys.com offers more than 1,700 models in more than 2,700 exclusive standard-definition and high-definition videos, plus more than 13,800 photo sets that include more than 1.4 million still images. New content will be available in HD (1080p) with hi-res images (3,000 x 2,000 pixels) as well as smaller versions for mobile viewing.

All ATK sites are promotable via ATKcash, which pays a 50-percent recurring revenue share.