HUNTINGTON BEACH, Calif.– Mainstream marketing professional Alanna Calloway has joined adult novelty manufacturer Sportsheets International in the newly created head of business development position.

Calloway specializes in helping new and established businesses grow and modernize their marketing strategies. Her resume reveals experience working with powerhouse mainstream companies including American Heart, Pepsi and Kodak. She also possesses experience with a number of start-up companies like Hair Dreams and Bella Pictures. Most recently, she opened an Allstate Insurance Company branch in Dallas.

“We are thrilled to have Alanna as our first business development manager,” said Sportsheets President Julie Stewart. “Her position here will be very diverse but focus on visiting our customers as well as retail stores in the U.S. and abroad. Her goals with Sportsheets will be to travel and expand our brands to new customers internationally as well as work with our Distribution partners to drive sales with their retail customers.”

Corrin Brubaker, international sales manager, said she is equally enthusiastic about the company’s new team member.

“I am extremely excited to have Alanna on board with Sportsheets,” Brubaker said. “Alanna and I worked closely together at Bella Pictures, so I know the amazing things she is capable of doing. Her strength in developing strong relationships with customers and closing sales is a perfect fit for Sportsheets and our goals for expansion.

“Alanna’s bubbly, energetic personality is wonderful, and she is a joy to work with,” Brubaker added. “She will most certainly be a major asset in our goal of ‘Keeping Couples Connected.’”

Calloway said she feels “fortunate to be joining such a respected company that prides itself on innovation and the design of high quality products.”

Calloway may be reached at her new email address.