CHAPEL HILL, N.C. – Since 1991, the Sinclair Institute has provided adults with videos, information and accessories to help singles and couples improve their sex lives. Now the institute’s online retail division is making a move to improve the lives of affiliate webmasters.

On Friday, the company announced it has moved the affiliate program for BetterSex.com to a new platform. A spokesperson said affiliates will benefit from personalized service, robust reporting, enhanced merchandising and expanded sales and promotional materials, all of which should help improve commissions.

Existing affiliates will need to join the new network, Customer Acquisition Manager Betsy Grondy said, but the company has dedicated a service team to ensure each transition goes smoothly.

“We consider this a win-win scenario for our affiliates,” Grondy said. “Affiliates need fast approval, generous payouts and rock-solid reporting to be successful, and we want everyone — new affiliates and old — to benefit from that.

“Our payouts are among the highest in the industry,” she added. “We have already received great interest [in the affiliate program], and our commitment to quality positions us as a cut above the rest.”

BetterSex Affiliates pays a 30-percent revenue share twice monthly. The new sign-up form is here.