BURBANK, Calif. – Award-winning mobile solutions provider affil4you has named Chi Lee country manager for North America. Lee possesses more than 17 years of experience in online advertising, partly in the adult entertainment sector.

“I am truly honored to be joining such a bright, innovative and well-respected group of professionals here at affil4you,” Lee said. “Affil4you is a well-known and respected brand, but few realize that they have created so many quality products beyond the usual affiliate-based services. These additional offerings truly have the power to change a business overnight in an increasingly competitive landscape.

“When advertisers start using affil4you’s fully functional RTB exchange, advanced A/B testing technology, proxy-based user flow, and virus and malware testing, they will see a marked difference in their bottom line,” he added. “That is why I am excited to join the team representing the North American market.”

As affil4you continues to expand, with growth comes the need to increase quality manpower to manage and maintain day-to-day operations, according to Sales Director Ines Petersen. Lee was one of “numerous” prospects under consideration for the North America country manager position, but “none quite compared to [Lee’s] work ethic, experience, dedication and loyalty.”

“I am very excited to extend the amazing affil4you team with yet another highly respected professional and am looking forward to working closely with Chi,” she said.

Lee is based in affil4you’s Burbank, California, office but will work closely with the company’s headquarters in Paris.