YNOT – Montreal-based advertising network AdXpansion has added a new billing model to the options it offers clients. CPM billing — which charges per thousand ad impressions — allows advertisers to control their budgets while building brand recognition or leveraging existing brand awareness across multiple campaigns.
“We have had a lot of interest from advertisers who are looking to purchase ad space on a CPM basis,” said Vice President Nigel Williams. “We are pleased to be able to provide them with this new option, as well as provide our publisher network with additional revenue-generating opportunities. It’s a win-win for everyone.”
Now that the CPM model is live, Williams said AdXpansion will focus on developing iFrame advertising units. The company plans to roll out that facility to selected advertisers by the end of 2011. The new ad format will be available only on a CPM basis, Williams noted.
AdXpansion was founded in 2008 with the primary goal of making advertising relevant and affordable for adult industry clients of all sizes while helping publishers across the spectrum increase revenues. For more information, visit AdXpansion.com.
