SAN DIEGO, Calif. – The owners of an ad-serving platform said their newest technology upgrade will allow advertisers to target their exact audience with precision to assure maximum return.

TrafficHaus rolled out its new advanced billing system after months of fine-tuning and programming. According to Chief Executive Officer Mark Bauman, the system helps clients better define their intended demographics and gain control of dollars spent.

“TrafficHaus has always allowed for in-depth targeting on flat premium ad campaigns,” Bauman said. “Now we’ve incorporated these targets into a real-time bidding platform that makes it even easier — and more accurate — for our clients to hit their marks.”

Advertisers may target based on country, language, operating system, browser, mobile carrier, keyword, frequency capping, and site/zone exclusion. The new targeting options give advertisers the power not only to control, but also to thoroughly monitor and assess the progress of their campaigns once they go live.

“The advertising game is becoming more sophisticated, and we wanted to ensure that our advertisers are given the tools they need to run successful campaigns,” Bauman said. “Our team works tirelessly to enhance our clients’ ROI, and we are confident these new targeting options will do just that.

“Giving advertisers a greater freedom to play with their ad buys and placements empowers them to make every campaign they run with us a winner,” he added.