MONTREAL – Adult streaming platform Adult Time announced today that it is “counting down the ‘7 Weeks to 7 Deadly Sins’” in anticipation of the January 1 launch of ModernDaySins.com, where “desperate times call for desperate pleasures!”

What this means is that every week from now through New Year’s Day, the new studio brand Modern-Day Sins will “tease one scene based on the series that represents each of the Sins – Gluttony, Pride, Greed, Lust, Wrath, Sloth & Envy,” Adult Time explained in its announcement.

“The 7 Sins are all about excess, about taking things a step too far,” showrunner 3X West said about the creative direction of the new studio. “That’s something we really wanted to be reflected in the brand. For every element – the sex, the drama, even the styling and set design – we asked ourselves how we could push things one step further than how we might do them in our other studios.”

West added that while Adult Time has “developed a reputation for realism in many of our projects,” everything from the Modern-Day Sins is “heightened compared to everyday life – the characters are more fashionable and sophisticated, their attractions are more urgent and desperate, and their sex is far raunchier and more intense and instantly eye-catching.”

“We wanted to create a decadent feast for the eyes, where every visual detail was meticulously planned to look as luxurious as possible,” West said. “And that luxury aesthetic makes for a striking contrast against how lewd things truly are when you get past that glossy first impression.”

The first sub series from the studio, Cum Gluttons, captures the raunchy nature West highlighted in his comments. In its announcement, Adult Time described the series as “Filled to the brim with a mouthwatering buffet of cum and squirt swallowing, facials, snowballing and swapping, bukkakes and all manner of oral fixations… an overindulgent gourmet dish that will leave viewers craving more, more, more!”

“Modern-Day Sins is a studio engineered for porn fans like myself,” said Frank Stacy, Adult Time’s Director of Marketing. “The 7 ongoing series have been built around niches and sex acts that have been time and time again mentioned in recent survey answers.

“While this might be our most ‘classical porn’ product yet, there are also a lot of really bold and interesting choices regarding the product that makes it quite unique – including the fact that, while predominantly a straight product, it will cover all sexual preferences available on our platform (including gay and bisexual scenes),” Stacy added.

“I would say that Modern-Day Sins encompasses all of the key elements of our best past products: stellar casting, top-of-the-line storytelling from some of the best directors in the business and an enthusiasm for porn that will hopefully resonate well with new customers and longtime members,” Stacy said.

For more information and to check out content from the over 300 channels featured on the platform, go to AdultTime.com.