CHATSWORTH, Calif. – Despite the outside world’s general lack of a clue about the humanity of those who work in the adult entertainment industry, those on the inside are well aware the business of sex doesn’t define the very human people on set, on stage or in a cam model’s online boudoir. Each denizen of a space the outside world sometimes views as a cesspool of vice and perversion has a name, a face, friends, family, hobbies, hopes, dreams…

And lots of heart. Charitable efforts consume more time and energy within the industry than outsiders might imagine. From toy runs at Christmas to food drives for the hungry and fundraisers for those among their own who face health challenges, adult industry insiders always find time, energy and money to help those in need.

On July 29, that charitable spirit will be on display at the eighth annual Vice is Nice fundraising party to benefit The Animal Rescue Alliance Farm and Sanctuary. TARA is a 501(c)3 no-kill rescue facility in Chatsworth, Calif. The four-acre operation offers a cage-free haven to abused and abandoned dogs, cats and farm animals, including goats, horses, donkeys, geese and even parrots. In addition, TARA provides financial support to underfunded local rescue organizations.

Organized by Kelly Holland, an avid animal lover and Penthouse Entertainment’s chief executive officer, 2017’s casino-themed Vice is Nice will include a poker tournament and casino games, music, dancing and hourly prize raffles. All money raised will be donated to TARA.

Live webcam platform Chaturbate is an angel sponsor for this year’s event.

“Animal Rescue is near and dear to all of us in the company,” Chief Operations Officer Shirley Lara said. “Our staff and executives personally donate to local rescue and adoption organizations, and since Chaturbate.com launched in 2011, we have supported our broadcasters in raising funds for animal-welfare-related causes through our video cam platform.

“We are happy to lend our support to Kelly and The Animal Rescue Alliance in providing vital services to forgotten and neglected animals,” she said.

For more information about Vice is Nice, visit TARA’s page about the event.

For more information about Chaturbate, visit Chaturbate.com.