YNOT University

If you think that great looking models and a dazzling design alone will sell your website, think again. What happens if you're not providing the content...

Advertising is in a bit of a crisis. By that I don’t just mean online advertising. In the past ten years, technologies have surfaced that have...

People Are Usually Surprised when they first approach us about writing ads for their products or services. They're shocked when they hear they can't get an...

Before You Begin Advertising, there's something you must establish upfront - Your Objective.Sounds a little bit elementary, doesn't it...maybe too simple. But you'd be surprised how...

The Most Critical Element Of Advertising sounds pretty simple - have something good to say. But, if you don't get this right, you can just forget...

Here is what you must understand about John Smith and this applies to every single buying situation you can ever imagine.Even in the future when all...

The Most Critical Element Of Advertising sounds pretty simple - have something good to say. But, if you don't get this right, you can just forget...

Our marketing system is a series of steps implemented over the course of a few months. Each step is multi-tiered and takes some know-how to properly...

The Marketing Equation Component 3: EducateNow that the prospect has been successfully interrupted and engaged, your job as marketer is to become the facilitator of information–-the...

OK, so we figured out last week why your marketing doesn't work. Now, how do we make it work?Solution: The Marketing Equation Human nature demands that...