Advertising is in a bit of a crisis. By that I don’t just mean online advertising. In the past ten years, technologies have surfaced that have changed all the rules for how businesses reach their target audiences. Widespread use of DVRs has made television advertising more...

People Are Usually Surprised when they first approach us about writing ads for their products or services. They’re shocked when they hear they can’t get an ad written for less than $1,500, and the average price is typically around $2,500. For a single ad – just...

Before You Begin Advertising, there’s something you must establish upfront – Your Objective.Sounds a little bit elementary, doesn’t it…maybe too simple. But you’d be surprised how many people say, “I know what my advertising objective...

The Most Critical Element Of Advertising sounds pretty simple – have something good to say. But, if you don’t get this right, you can just forget about everything else … because your advertising will fail miserably without something good to say. The great...

Here is what you must understand about John Smith and this applies to every single buying situation you can ever imagine.Even in the future when all our money is electronic and we pay for thoughts and dreams to be automatically fed into our heads, this will apply. These are the...

The Most Critical Element Of Advertising sounds pretty simple – have something good to say. But, if you don’t get this right, you can just forget about everything else … because your advertising will fail miserably without something good to say. The great...

Our marketing system is a series of steps implemented over the course of a few months. Each step is multi-tiered and takes some know-how to properly execute. The following model shows how these steps are integrated into a business growth system. We have spent thousands of hours...

The Marketing Equation Component 3: EducateNow that the prospect has been successfully interrupted and engaged, your job as marketer is to become the facilitator of information–-the fountain from whence all knowledge flows when it comes to figuring out how to buy what you sell....

OK, so we figured out last week why your marketing doesn’t work. Now, how do we make it work?Solution: The Marketing Equation Human nature demands that buyers always want to make the best decision possible. Marketing and advertising should get the attention of the target...

Platitudes Now Rule The Roost…Platitudes are words or phrases that are drearily commonplace and predictable, that lack power to evoke interest through overuse and repetition… that are nevertheless stated as though they were original or significant. Sayings like:...