By Marc J. Randazza and J. Malcom DeVoy YNOT – Anyone with any degree of familiarity with the adult entertainment industry knows the toll online copyright infringement has taken on the industry’s bottom line. The frustration and anger is palpable. Producers go through the trouble...

YNOT – We hear a lot about creating a “personal brand,” which can be very important in a relatively small industry where so many relationships are conducted long-distance and deals often are sealed with little more than a handshake. A personal brand is the image you present to...

YNOT – Link lists, link exchanges and banner farms once represented among the most useful means to increase traffic to adult websites. With the advent of paid search and affiliate programs, those promotional methods are nowhere near as important as they used to be, but that...

YNOT – The basic objective of most adult websites is to make money. One way to do that is to place banner advertisements on your pages. Finding the best space to place banners without making their presence too invasive, and therefore counterproductive for generating traffic, can...

YNOT – If you’re not at least aware of Twitter, you should be. The cyber-tool of the moment, the micro-blogging service offers all sorts of potential to marketers who know how to use it to their advantage. Woe betide those who don’t, though. For all its latent power, Twitter can...

YNOT – Social media is a great tool for research as well as customer service. Used effectively, social media can improve your profit margin. There is a flipside in that it can become a distraction in business situations. Sometmes it’s tough to see how stopping to read Twitter or...

YNOT – All right, I admit it: I’m a Skype newbie. I resisted using the voice-over-internet-protocol application forever because, honestly, I’m way too plugged-in for my own good most of the time. However, once the YNOT Desperados insisted I finally “Skype-up,” I discovered a tool...

YNOT – Domain names can affect the success or failure of web-based activities, especially when it comes to adult websites. Obviously the only thing that ultimately will determine whether surfers pay to join or view is the content. The more enticing, updated and advertised, the...

If you’re not engaged in email marketing, then you’re missing out on one of the more effective means for getting you message straight to consumers. If you’re an adult business, however, starting an email marketing campaign isn’t always as easy as it...

YNOT – When it comes to marketing communications, blogging no longer is a take-it-or-leave-it proposition. The web has changed the way people interact and absorb information. If recent political meltdowns have taught us nothing else, they’ve shown how quickly popular blogs can...