YNOT – Most people access the internet in their native language. Even if they can speak other languages, they are likely to prefer accessing internet information in their mother tongue. When a company decides to translate its website, it must carefully choose which languages it...

By Pawel Reszka YNOT – “Opt-in rate” refers to the percentage of website visitors who choose to add their email address to a website’s mailing list. Laws in the U.S. and other countries now require email marketing be sent only to those who have chosen to receive...

YNOT – In previous articles we looked at how to assess a hosting service based on the characteristics of the website we want to create, and we have paid particular attention to the choice of the physical space available to both the files and the database. Today we deal with...

By Marc J. Randazza and J. Malcom DeVoy YNOT – Under U.S. copyright law, anyone who creates something — text, photo or video — owns the copyright to that creation. For a creator to sue for copyright infringement and protect his or her rights in the creation, though, it must be...

By T. Detty YNOT – The issue of HTML versus text often raises heated debate amongst those involved in email marketing. Frankly, there is value on both sides of the fence, and there are a number of issues that one should take into consideration before making a decision where to...

YNOT – The sometimes-contentious relationship between human resources departments and independent recruiters is an age-old issue which continues to vex some people across all sectors. As far hiring goes, in essence both parties’ objectives are the same: successfully bring...

YNOT – Before creating your own website, it is necessary to secure server space that not only will provide all the features the site may require, but also can expand as your website grows. Price is not the only consideration. Weigh your options carefully, as hasty choices could...

YNOT – In an economic climate that has many companies and individuals scrimping to afford the necessities, much less luxuries, it’s nicer than ever to discover no-cost and low-cost tools that are truly helpful. Thankfully, the web is home to a vibrant community of open-source...

YNOT – What is the key to continuing e-commerce success? Traffic, content and the underlying business model all contribute to growth and give a company solid foundations for ongoing commercial success. One factor which massively influences all of these is the employees and human...

YNOT – The value of a good brand is impossible to quantify. Although in many ways the immediacy of the internet can help an individual or company create a brand in very little time, maintaining the integrity of that brand in a world where reputations can be killed just as quickly...