The Most Critical Element Of Advertising sounds pretty simple – have something good to say. But, if you don’t get this right, you can just forget about everything else … because your advertising will fail miserably without something good to say. The great...

Our marketing system is a series of steps implemented over the course of a few months. Each step is multi-tiered and takes some know-how to properly execute. The following model shows how these steps are integrated into a business growth system. We have spent thousands of hours...

2008 is almost over. Kids are looking forward to presents from Santa. Parents are juggling schedules, Xmas shopping, holiday parties, finances and life in the hectic lane. Yes, the economy is in dire condition, but sex is still important to the normal human beings of this world....

Steve Gallon has done it again! The owner of Grooby Productions, whose groundbreaking ShemaleYum.com is now in its 11th year of operation, has gone Japanese by opening SheMaleJapan.com. Focused solely on homegrown ‘”newhalf” models – the Japanese word for she-male –...

The Marketing Equation Component 3: EducateNow that the prospect has been successfully interrupted and engaged, your job as marketer is to become the facilitator of information–-the fountain from whence all knowledge flows when it comes to figuring out how to buy what you sell....

OK, so we figured out last week why your marketing doesn’t work. Now, how do we make it work?Solution: The Marketing Equation Human nature demands that buyers always want to make the best decision possible. Marketing and advertising should get the attention of the target...

Platitudes Now Rule The Roost…Platitudes are words or phrases that are drearily commonplace and predictable, that lack power to evoke interest through overuse and repetition… that are nevertheless stated as though they were original or significant. Sayings like:...

Whew! The 2008 elections are over and everyday life can get back to normal, sort of. We have a new president, hopefully one who can motivate Congress to actually accomplish meaningful legislation for the good of Americans and one who won’t let the radical religious hypocrites...

Most people don’t get this simple marketing truth: Marketing’s job is to facilitate the prospect’s decision-making process and cause them to say, “I would have to be an absolute fool to do business with anyone else but you… regardless of price.”The Adult B2B Marketing...

More than one-hundred thousand people gathered in Grant Park, Chicago last night to celebrate the start of a new chapter of the American story. The jubilant and emotional faces in the crowd told the truth that had been obscured by eight years of Republican domination of American...