By T. Detty YNOT – The issue of HTML versus text often raises heated debate amongst those involved in email marketing. Frankly, there is value on both sides of the fence, and there are a number of issues that one should take into consideration before making a decision where to...

YNOT – The sometimes-contentious relationship between human resources departments and independent recruiters is an age-old issue which continues to vex some people across all sectors. As far hiring goes, in essence both parties’ objectives are the same: successfully bring...

YNOT – Before creating your own website, it is necessary to secure server space that not only will provide all the features the site may require, but also can expand as your website grows. Price is not the only consideration. Weigh your options carefully, as hasty choices could...

YNOT – In an economic climate that has many companies and individuals scrimping to afford the necessities, much less luxuries, it’s nicer than ever to discover no-cost and low-cost tools that are truly helpful. Thankfully, the web is home to a vibrant community of open-source...

YNOT – What is the key to continuing e-commerce success? Traffic, content and the underlying business model all contribute to growth and give a company solid foundations for ongoing commercial success. One factor which massively influences all of these is the employees and human...

YNOT – The value of a good brand is impossible to quantify. Although in many ways the immediacy of the internet can help an individual or company create a brand in very little time, maintaining the integrity of that brand in a world where reputations can be killed just as quickly...

YNOT – This column begins a weekly series devoted to a practical topic: creating a portal using WordPress, a popular content management system (CMS) that is simple, intuitive and powerful enough to run almost any kind of website with ease. The software is free and open-source and...

By Daegan Smith YNOT – Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere. A new marketing landscape, the internet offers cheaper advertising space, as compared to traditional spaces like print, television,...

By Marc J. Randazza and Jason A. Fischer YNOT – It’s all about branding, baby. If you want any kind of business to succeed, it needs a memorable symbol, word or phrase that customers can use as a quick nudge to the portion of their gray matter that stores how they feel about the...

YNOT – In the article “For the Novice: Structuring RSS Feeds,” we investigated the two types of RSS feeds as well as the advantages and disadvantages of full summary and partial summary versions. The best technique to maximize a feed is to integrate the two techniques based on...