YNOT – Adult DVD Empire, an award-winning online retailer of adult DVDs and toys, has launched a new destination where video-on-demand enthusiasts can get their porn on faster, easier and without having to sift through other products.AdultEmpire.com offers nothing but high-quality VOD from a myriad of adult studios. Director of Marketing Courtney Arthur said the site was been built around user interaction. Numerous usability tests were performed prior to launch, and the staff constantly tweaks to the system based on customer experience and response.
The evolution will continue as staffers monitor feedback and work with customers to provide the experience they are looking for in a VOD destination, Arthur added.
“One example of a feature that is a direct result of usability testing is the ‘search within results’ box that appears on list pages,” she said. “This feature is the outcome of the user’s inclination to search once on a list page, then become disappointed and confused when the search didn’t further refine the results in front of them. Now every list on the website has a ‘search within results’ search box for users to drill into lists even deeper to find exactly what they are looking for.”
Adult Empire also incorporates other features customers asked for and now have at their fingertips, such as the ability to sort all lists by media type. This means a customer can sort the bestselling titles list, their favorite studio list or a preferred category list and tailor their experience while streamlining results to see only pay-per-minute VOD, for example.
The site also boasts a customizable homepage that allows users to populate their landing page with the porn stars, studios and categories they prefer. The customized homepage sections give users fast access to the latest information about bestsellers, new releases and recent additions to AdultEmpire.com.
“We are excited and proud with what Adult Empire has become so far and will continue to listen to our customers to provide them with the features and experience they are seeking,” Director of Digital Delivery David Walter said. “We have many new features planned for the future, such as the addition of mobile-ready and high-definition porn videos, but even those will be just the tip of the iceberg as we continue to add new features to the site every week and month.”
New users receive 10 free minutes of pay-per-minute VOD time when they create an account.
