YNOT – Adult AdWorld, an advertising network that pays adult website publishers for every ad impression, has launched a mobile unit. According to the company’s chief executive officer, ad mobilization is another way for site owners to monetize their investments.
Mobile ads provide an excellent incremental revenue stream for site owners who currently do nothing with their mobile traffic or for those who are looking for better alternatives, CEO Daniel Rand said. The ads will be sold on a cost-per-thousand-impressions (CPM) basis to advertisers.
“Our publishers continue to ask us for more options to monetize their sites, and we now have CPM banners, pop-unders, CPC text ads, raw-clicked traffic, interstitial and now mobile ad units,” Rand said.
Ads in the new program automatically detect the operating system of the site visitor and redirect mobile devices to Adult AdWorld mobile advertisers.
“We view this as a significant incremental revenue opportunity for publishers to further monetize their existing traffic, and will be launching a pay-per-click search product as an additional incremental revenue opportunity in the fourth quarter of 2010,” Rand said.
Publishers can find the program at AdultAdWorld.com. Tracking tags are available in the “Codes” section after logging in to the site.
Questions about publishing with the service may be emailed here; advertising questions, [EMAIL=advertisers@adworldmedia.com]here[/EMAIL].
