Premium online advertising network Adsterra has announced the launch of its “Social Bar”, which the company describes as a highly customizable ad format that has produced extremely high engagement and conversion rates, greatly outperforming other ad formats in recent A/B testing.
“Since the danger of losing profit due to the latest Google Chrome update has become way too real, the entire industry has been adding different types of In-Page Push to its platforms,” said Arthur Galiev, Head of Sales at Adsterra. “But we decided to go ahead and create something that can offer users more options, personalization, and, as a result, higher profits. With Social Bar, imagination is your only limit.”
Adsterra’s Social Bar comes with 5 different ad types: custom banners (any html/css features), in-page push ads, chat, survey and video bars. Combining all the ad types in a single package enables users to incorporate and combine the different ad varieties however they’d like in a single ad campaign.
To help users maximize the impact of the Social Bar, Adsterra’s AI optimization algorithm selects creatives, formats and companies that are deemed to be the most relevant to your traffic, ensuring users will see content that will grab their attention.
According to Adsterra, A/B testing of the Social Bar against other ad tools has yielded a 20x-30x higher click-through rate (CTR) compared to web push ads. The company said the Social Bar also works very well on iOS and its “non-aggressive” advertising meets with Google rules and standards and generates “higher CPM rates for publishers, thanks to high visibility and user interaction.”
Adsterra describes itself as a “smart and flexible ad network.” The network currently serves over 30 billion ad impressions per month, worldwide. The network currently has over 12,000 direct publishers and serves over 8,000 brands, affiliates, media agencies and ad networks, dealing with both mainstream and non-mainstream verticals. The network has been in operation since 2013.
For more information on Adsterra, go to Adsterra.com, follow the company on Twitter @AdsterraNetwork and visit the company’s Facebook page. For more information on the Social Bar, go to Adsterra.com/socialbar.
