YNOT – Mainstream mobile advertising network Admoda and its adult-industry sibling, Adultmoda, recorded a combined 3.3 billion ad requests during January alone, parent company Mobvision announced at Mobile World Congress last week.Adultmoda Chief Executive Officer Terry Jackson attributed the traffic jump “to more and more mobile site and app owners realizing that the earning potential of Admoda and Adultmoda is possibly the best in the industry. Both Admoda and Adultmoda have signed some significant publisher deals already in 2010, and have more in the pipeline.
“We are particularly excited about this growth, because it is all high-quality traffic,” he added. “We actually reject about 70 percent of all publishers who sign up with us. Our strategy is to allow only publishers with good quality sites and apps onto our network. Our advertisers therefore run ads only on great sites, which translates into converting traffic.
“Our 90-percent rebook rate from advertisers is testimony to the quality and volume of traffic we provide.”
Jackson also said recent facelifts for both Admoda.com and Adultmoda.com may have helped new publishers decide to try out the system. In particular, he said, the company’s new blog has opened communication channels between the company and potential affiliates by answering questions and offering advertising advice.
“You will also be able to follow Admoda and Adultmoda on Twitter soon, too,” he said.
